Internet Advertsing, also referred to as Internet marketing, i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive nature of Internet advertising in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet advertising is sometimes considered to be broad in scope because it not only refers to advertising on the Internet, but also includes advertising done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet advertising.

Internet advertising ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

Internet advertising also refers to the placement of media along many different stages of the customer engagement cycle through search engine advertising (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail advertising, and Web 2.0 strategies. In 2008, The New York Times - working with comScore - published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

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